By Melissa Parks and Dave Goetz
There's no joy like that of diving into the writing project with an author.
We've worked with many authors in the past twenty years - from book concept to...
by Melissa Parks and Dave Goetz
There's a yawning chasm between writing for yourself and writing for a client.
Writing for yourself is, well, so personal. Writing copy for a company like Target...
by Melissa Parks and Dave Goetz
First, we worry that we'll never get published. Then we stress over the possibility that only our mother will buy our books. Finally, we dread the thought that what...
by Melissa Parks and Dave Goetz
Every writer needs a editor, a professional partner in the creative process.
We all fear the idea of someone making judgments about our writing. The editing process...
by Dave Goetz and Melissa Parks
There's the idea for a book.
And then there's the actual writing of the book.
Often, aspiring writers banter about an idea or set of ideas in their head for...
by Dave Goetz and Melissa Parks
There's no joy like the joy of reading a well-researched, well-reported article or book. Research gives a book credibility - and helps authors with the ultimate...
by Dave Goetz and Melissa Parks
Voice is the great differentiator of writing. For aspiring authors, developing a unigue voice seems impossibly difficult, almost mystical, like either you have one...
by Dave Goetz and Melissa Parks
So you have ten years worth of presentations.
And for years, people have said to you, "You should write a book!" You think publishing a book would help with...
by Dave Goetz and Melissa Parks
Ever wonder how an editor at a large commercial publishing house sees the world?
In this intriguing interview with Mickey Maudlin, senior vice president of...
by Dave Goetz and Melissa Parks
There are at least three kinds of editing that you will need for your book:
1) developmental editing;
2) line editing; and,
3) proofing (some might call this "copy...
by Dave Goetz
One of the most counter-intuitive aspects of writing is the idea of specificity.
In book writing, general is bad, and narrow is good. It's critically important that you begin your...
by Dave Goetz
You hear about a great book from a friend. You order it from Amazon, and after the first chapter, you never again pick up the book.
The job of the writer is, in part, to maintain the...
